Friends of Jackson Park Campaign Project | TBD* / Sept 2022 — Dec 2022
Capital Campaign, Visual System, Poster & Print Design
Create a core capital campaign identity and a series of applications while encouraging donations & interaction with the community. Check out our work throughout the Friends of Jackson Park Website!
In collaboration with Meredith Bond
The Current vs The Proposed Park
Even more renders!
Initial design sketches
Generic poster designs that park goers and community members can have familiarity to; downside of looking like every other poster
Integrating the concept of ‘Type in Play’ where words of the actions/feelings make up the figure of an individual
Introducing the concept of using the renders for the future park and incorporating fun text. The phrase ‘Meet us at our spot’ works to emphasize the collective ‘us’ and ‘we’, reinforcing the sense of community.
Made by Meredith Bond*
‘We’ vs ‘I’
Using "We" statements reflects the collective community activities, while "I" statements personalize the experience for individuals, featuring handwritten elements to emphasize uniqueness. To enhance the vibrant approach, we considered incorporating even more bright colors, especially in the background.
In addition to these posters, we designed thank-you gifts for donors that integrate various elements of the donor aspect of the campaign.
Final Designs
Social media concept for the brand using photos from their website from previous events and showcasing the new poster designs, encouraging followers to donate and to see what else the park has to offer.
A personalized ‘Thank You’ gift for donors, reflecting the poster designs, while also being unique and permanent.
